Job Description

POSITION SUMMARY

The Senior Vice President of Global Marketing will lead the strategy and execution of marketing across TPR’s portfolio of tours, artists, and owned IP, driving ticket sales, strengthening brand equity, and deepening fan engagement. This role owns marketing performance end-to-end, operating at the intersection of marketing, ticketing, and tour economics. As a key member of the executive team, the SVP will scale a data-driven, AI-enabled marketing organization and partner cross-functionally to deliver measurable business impact .

ESSENTIAL DUTIES AND RESPONSIBILITIES

The essential functions include, but are not limited to the following:

• Global Marketing Strategy:

  • Oversee all elements of marketing including but not limited to digital advertising, radio, direct mail, email marketing, text marketing, market research, grassroots marketing, social media and creative design

  • Ensure alignment of marketing efforts with the overall business objectives, growth targets, and brand identity of the company.

  • Identify opportunities for brand expansion and increased revenue.

  • Translate business goals into scalable marketing frameworks that drive measurable ROI

  • Set direction, budget and strategy for overall campaigns and assign project leads

• Brand Management & Positioning:

  • Lead the global brand positioning and ensure a consistent brand message across all regions and marketing channels for TPR.

  • Oversee the creation of compelling promotional materials and assets that reflect the brand’s vision and values.

  • Develop industry facing PR campaigns to promote TPR to broader industry

• Fan Engagement & Ticket Sales:

  • Overseeing the end-to-end ticketing lifecycle, from systems integration to dynamic pricing strategy

  • Develop innovative fan engagement strategies to drive ticket sales and expand audience reach through digital, social, and experiential marketing.

  • Leverage data and market research to identify trends, target audiences, and optimize campaign performance.

  • Monitor ticket sales performance and adjust marketing efforts to maximize sales in both domestic and international markets.

• Leadership & Team Management:

  • Lead and mentor marketing and ticketing team, providing guidance, setting performance goals, and fostering a culture of innovation and creativity.

  • Develop and manage the global marketing budget, ensuring efficient allocation of resources for maximum ROI.

  • Assess, evaluate, and report on overall team leadership, performance, morale and culture.

  • Will be a member of the Executive Team and collaborate with SVP of Touring, CEO and President on overall strategy and direction

  • Take a leading role in client communications regarding ongoing tour marketing and problem solving

  • Work with HR to identify and solve potential HR vulnerabilities and issues as they arise.

• Market Research & Insights:

  • Oversee market research efforts to gain insights into consumer behavior, competitive trends, and market opportunities.

  • Use data-driven decision-making to enhance the effectiveness of marketing campaigns and improve market penetration.

  • Analyze campaign performance and provide regular reports to executive leadership, offering insights and recommendations for future strategy.

  • Identify and develop new strategic partnerships that advance the goals of Transparent Productions

  • Research and implement new marketing channels and technologies

• Data, Analytics & AI-Driven Marketing

  • Lead a data-first marketing organization, leveraging analytics, predictive modeling, and AI tools to inform strategy and optimize performance

  • Establish KPI frameworks and reporting cadences that clearly measure campaign effectiveness and business impact

  • Implement and scale AI-enabled marketing workflows across targeting, personalization, content development, and campaign optimization

  • Continuously identify and best-in-class marketing technologies to improve efficiency, speed, and ROI

• Strategic Marketing Partnerships & Revenue Expansion

  • Build and manage strategic partnerships with artists, managers, agents, promoters, venues, and brand partners

  • Identify and secure values-aligned partnerships, particularly within faith-based and family-friendly ecosystems

  • Serve as a senior leader in external communications, representing TPR with credibility and influence

  • Develop and scale a marketing services capability within TPR, leveraging the company’s audience, data, and channel expertise to support aligned external partners (e.g., labels, film studios, brands, and values-aligned organizations)

  • Identify and pursue incremental revenue opportunities by packaging TPR’s marketing capabilities (media, CRM, creative, audience access) into partner-facing solutions

  • Create integrated campaigns that allow partners to authentically engage TPR’s audience while enhancing, not diluting, core brand equity

  • Establish commercial frameworks, pricing models, and partnership structures that ensure profitability and strategic alignment

  • Partner cross-functionally to ensure external marketing initiatives complement tour marketing priorities and do not create internal resource conflicts

  • Build repeatable processes and offerings that position TPR as a go-to marketing partner within the Christian and family-friendly entertainment ecosystem

IDEAL CANDIDATE PROFILE

• Senior marketing executive with deep experience in live entertainment, music, or a comparable consumer-driven industry

• Proven track record of driving revenue growth and ticket sales through marketing leadership

• Strategic thinker with a strong understanding of the relationship between marketing, ticketing, and tour economics

• Demonstrated experience embedding AI and data into marketing practices to drive performance

• Both highly analytical and instinctively creative—able to balance data with storytelling

• Strong leadership presence with the ability to influence cross-functional stakeholders and executive teams

• Builder mindset—capable of evolving infrastructure while implementing best-in-class practices

• Passion for the Christian music space, with authenticity and alignment to mission and audience

• Comfortable operating in a fast-paced, high-accountability, PE-backed environment

• Hands-on leader who can dive into execution while maintaining a strategic, enterprise-level view

QUALIFICATIONS

• 12+ years of progressive marketing leadership experience, with significant time in live entertainment, music, or a comparable consumer-driven industry

• Proven track record of owning and driving revenue growth, with direct accountability for large-scale marketing budgets and performance outcomes

• Demonstrated success leading multi-channel, multi-market campaigns with measurable impact on ticket sales or consumer conversion

• Deep expertise in digital marketing, performance media, CRM, and audience development, with strong fluency in modern marketing technology stacks

• Experience leveraging data, analytics, and AI-driven tools to inform strategy, optimize campaigns, and scale performance

• Strong understanding of the intersection of marketing, ticketing, pricing, and live event economics

• Proven ability to build, lead, and scale high-performing teams, including developing senior leaders

• Experience operating in a fast-paced, high-growth, and performance-driven environment (experience in PE-backed or similarly results-oriented environments preferred)

• Exceptional communication and leadership skills, with the ability to influence executive stakeholders, partners, and external clients

• Alignment with and passion for the Christian music space and audience

Preferred:

• Experience developing new revenue streams or marketing-led business lines (e.g., partnerships, media, or agency models)

• Familiarity with brand partnerships, sponsorships, or integrated marketing programs

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Ability to work for long periods at a computer/desk

Report to: CEO
Employment Status: Full-time, exempt
Salary Range: $150,000 - $200,000
Target Total Cash Range: $200,000 - $275,000

Target total cash represents this role’s annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings.

Some travel will be required. Will work some nights and weekends.

TPR is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

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